Sökresultat för: O. C. Ferrell
Social Responsibility And Business (Pocket)
avDebbie Thorne Mcalister, O.C. Ferrell
ISBN: 9780538466868 - UTGIVEN: 2010-04-09Introduces a strategic social responsibility framework for courses that address the role of business in society. This title presents social responsibility as the extent to which a business adopts a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expect[...]
Foundations of Marketing (Pocket)
avWilliam M. Pride, O. C. Ferrell, William M. Pride
ISBN: 9781111580162 - UTGIVEN: 2011-12Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes soci[...]
Marketing Concepts & Strategies (With Coursemate & Ebook Access Card) (Övrig)
avO.C. Ferrell, Sally Dibb, Lyndon Simkin, William M. Pride
ISBN: 9781408064320 - UTGIVEN: 2012-04-13
